Guardamar del Segura

Historically, it was an area of fishermen and farmers. A Phoenician colony, called Herna by Roman geographer Avienius in his book Ora Maritima was the first settlement near the mouth of Segura river, In Valencian, guardar means safekeeping and mar means sea, and this is another possible basis for its current name.

Guardamar is the southernmost Valencian-speaking town and in 1991 41.8% of the town's residents could speak it. Guardamar is also the only municipality of the Vega Baja del Segura comarca (known locally as Baix Segura) where Valencian is traditionally and widely spoken.

Guardamar hosts local festivals like Moros i Cristians (Moros y Cristianos), L'Encantà, and Fogueres de Sant Joan (Hogueras de San Juan), which commemorate its history.